CallShift.ai transforms call center operations with advanced AI-driven call routing and context-aware automation. Our system routes calls not just based on query type or agent availability — but also based on real-time insights from your CRM and caller behavior.

Through direct integrations with platforms like Aircall, HubSpot, Salesforce, and custom APIs, we retrieve caller information on the fly. This allows the AI to instantly personalize the conversation — adapting its tone, prompts, and objectives based on who’s on the line.

Examples of how we adapt in real time:

• Known Contact → Enrich the prompt with name, status, or recent activity to personalize the dialogue.
• Unknown Caller → Treat as a new lead; prioritize scheduling or qualification with clear handoff paths.
• Repeat Caller → Summarize past interactions to provide agents with context and create continuity.

Once qualified, CallShift can:

• 🔁 Transfer to a Specialist Agent — Route to the most relevant CallShift AI or human agent based on expertise.
• ☎️ Transfer to an External Number or IVR — Escalate to a human, existing IVR flow or third-party line for advanced workflows.

This CRM-driven routing logic and live context adaptation not only make interactions smarter — they make every call feel intentional, human, and efficient.

Key Benefits of Our Solution

• Improve First Call Resolution
  Match each caller with the right destination — improving FCR by up to 20% (McKinsey).
• Reduce Handling Time
  Handle repetitive tasks and FAQs instantly — cutting routine handling time by up to 60% (Deloitte).
• Live CRM Data Enrichment
  Instantly pull customer info from systems like Aircall, HubSpot, Salesforce — no lookup delays.
• Smarter, More Relevant Conversations
  Guide the AI or agent with real-time context, tailored to each caller.
• Flexible Escalation Paths
  Transfer to agents, teams, or IVRs depending on business logic and qualification.
• Boost Conversions & Satisfaction
  Fast, relevant, and frictionless interactions drive better outcomes and loyalty.

Key Features

• Real-Time CRM Integration: Aircall, HubSpot, Salesforce, and custom APIs supported.
• Dynamic Prompt Personalization: Adjust tone and flow based on caller history or status.
• Smart Call Transfers: Route to specialists or external numbers with precision.
• IVR Escalation Support: Extend AI routing into your existing IVR flows.
• Caller Memory & Recall: Preserve interaction history across calls.
• Routine Task Automation: Offload status checks, FAQs, and other repetitive tasks.

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